INTRODUCTION:
In 2023, Matt B Customs partnered with Omni to refine their operations, with a specific goal of effectively scaling e-commerce growth across Meta, Google, and Klaviyo platforms.
HOW WE DID IT:
Having faced disappointments with previous agencies that overpromised and underdelivered, even selling dreams more than delivering results, Matt B Customs sought a different path. In January 2023, we embraced the Omni Channel package, adopting a measured approach to results and valuing the learning phase across all platforms. By the 8-12 week mark, we gained a solid understanding of what resonated on various platforms, enabling efficient collaboration to develop new creative assets. The outcome was an exceptionally robust year overall, marked by a remarkable 50% improvement in revenue compared to the figures of 2022.
RESULTS:
During December 2023 Matt B Customs' Google Ads, the £1247 investment sparked joy with a whopping £9694 return, boasting a delightful 7.77x ROAS. This came from a variety of ad formats across Googles Network being served to both cold & warm audiences.
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The image below shows one of a number of ad styles we have seen success with MattBCustoms advertising. Such campaigns really enable us to niche down on terms / keywords to decipher exactly the terms that are returning the highest.
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In a nutshell, Meta advertising for this campaign involved a spend of £7500, resulting in an impressive return of £94650 and achieving a remarkable ROAS of 12.62x.
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