INTRODUCTION:
We have been working with HD London Art since the 2nd half of 2023.
At the start of Q3 after a slow Q2 - we began working together on a combined package to overcome the recent drop off. We came in with the key goals being to increase online sales & increase the current return on ad spend.
HOW WE DID IT:
We began here from step 1 reviewing the customer journey, CRM and backend to see where the issues were coming from. We saw a number of errors from the offset that we instantly knew would have a huge uplift once corrected.
From 2-3 weeks onward & once the onsite optmisations were completed - we began driving paid traffic. Budget started off on the lower end whilst we got to grips with which ad formats were driving us the most returns.
RESULTS:
The key measurable being revenue up 50% y-o-y to £109k for the period. On top of this return on ad spend being 5.47x from a £20k spend.
During the 6 month period we suggested, proposed & managed a 26% average order value increase. This was done after careful consideration & split testing to ensure our conversion rates were not negatively impacted. Despite increasing our average pricing by 26% and also seeing an influx of site visitors y-o-y by 53% - our store conversion rate improved by 12% due to a number of on site optimisations.
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