INTRODUCTION:
As the final quarter of 2023 approached, Fairy Tree Lights sought the expertise of Omni to enhance their performance and capitalise on the busy holiday season. Specialising in home decor light products with a global appeal, Fairy Tree Lights aimed to boost conversions and accelerate growth during this crucial period.
HOW WE DID IT:
Having previously experimented with Meta ads through other agencies with unsatisfactory results, Fairy Tree Lights was impressed by Omni's unique approach to account structuring and creative testing. Leveraging a vast knowledge base of user-generated content (UGC) and a diverse pool of creators, we swiftly implemented UGC creatives and tested various hooks and creators to identify high-performing ad elements. Employing multiple strategies within the ad account, we optimised efficiency while aggressively scaling, resulting in an outstanding 3.50 ROAS in-platform.
Recognizing the power of email marketing for retention, Omni devised a comprehensive strategy on the Klaviyo platform for Fairy Tree Lights. Implementation of proven flows and strategies ensured maximum customer retention, leaving no revenue untapped. To further bolster the brand's email subscriber list, signup forms were optimised, resulting in a remarkable 1600% increase in Fairy Tree's email sign-ups. With a frequency of two campaigns per week, Omni maximised the impact of email marketing efforts.
RESULTS:
The impact of Omni's strategy on Fairy Tree Lights was truly remarkable. In just three months, the brand achieved an impressive £89,105 in sales, processed 2,031 orders, and garnered 51,972 online store sessions. The Meta in-platform ROAS of 3.50 underscored the efficiency of the advertising spend, demonstrating the success of our tailored approach in revitalising Fairy Tree Lights' Q4 performance.
Fairy Tree Lights not only met but exceeded their expectations during the crucial Q4 period with Omni's strategic interventions. The combination of highly effective Meta/Facebook ads and targeted email marketing resulted in a significant boost to sales and brand visibility. As the partnership with Fairy Tree Lights continues, Omni looks forward to building on this success and contributing to the brand's continued growth in the years to come.
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