INTRODUCTION:
AK Elite Soccer Trials embarked on a journey with Omni in January 2021, aiming to establish themselves as the premier platform for talented young footballers seeking exposure and scouting opportunities from Premier League and Football League scouts. Facing a rapidly changing landscape and increased demand, AK Elite sought Omni's expertise to elevate their brand presence and drive substantial growth in 2023.
CHALLENGES:
As a startup, AK Elite Soccer Trials faced the challenges typical of new ventures, with the need to rapidly scale their operations, attract a wider audience, and increase trial sign-ups. With a focus on Meta (formerly Facebook) ads and email marketing, Omni took charge of crafting a strategic approach to address these challenges head-on.
META ADS:
Leveraging the foundation of existing data and customer insights from previous Meta campaigns, Omni strategically invested in strengthening AK Elite's Facebook ads. The creative approach honed in on compelling testimonials and engaging video content that showcased the unique value proposition of the trials. Through rigorous creative and audience testing, Omni structured a high-converting funnel that attracted the right audience segments to the AK Elite Soccer Trials website.
EMAIL MARKETING STRATEGY:
Recognizing the pivotal role of email marketing in driving sustained growth, Omni implemented a comprehensive strategy for AK Elite. Constant optimization of email flows, coupled with weekly and biweekly email campaigns, contributed significantly to a staggering 466% YoY increase in email marketing effectiveness. Impressively, email marketing accounted for 29% of overall sales in 2023, showcasing the power of a well-executed email strategy.
RESULTS:
The impact of Omni's strategy for AK Elite Soccer Trials was nothing short of remarkable. Sales surged by an extraordinary 228%, accompanied by a 239% increase in orders. The online store witnessed a substantial 125% growth in sessions, indicating heightened engagement and interest. Meta in-platform ROAS reached an impressive 4.06, underlining the efficiency of the advertising spend on the platform.
AK Elite Soccer Trials not only achieved their goals but exceeded them, establishing themselves as a dominant force in the football trials space. The collaborative efforts between AK Elite and Omni demonstrated the effectiveness of a focused Meta ads and email marketing strategy. As we look ahead, the foundation has been laid for continued success, and Omni is excited to continue supporting AK Elite Soccer Trials in their mission throughout 2024 and beyond.
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